Born and raised New Yorker Sofía Paloma Juárez is a brand strategist specializing in digital marketing, content production & influencer partnerships for luxury & lifestyle brands. Sofía focuses on developing brand strategies that educate, elevate and align.

Over the past fifteen years, Sofía has gained deep experience in digital media, multi-platform strategy development, campaign execution, strategic partnerships, styling and social innovation through working at some of New York City’s top digital agencies with several of the most influential brands in the world.

Her passion for pop culture, environmental stewardship, technology, food and beverage and the arts fuels her creative process and lends a unique perspective to each project she encounters.