Born and raised New Yorker Sofía Paloma Juárez is a brand strategist specializing in digital marketing & brand identity for luxury & lifestyle brands. Sofía focuses on developing brand strategies that educate, elevate and align.

Over the past ten years, Sofía has gained deep experience in digital media, multi-platform strategy development, campaign execution, strategic partnerships, styling and social innovation through working at some of New York City’s top digital agencies with several of the most influential brands in the world.

Her passion for design, hospitality and the arts fuels her creative process and lends a unique perspective to each project she encounters.

2025 Offerings Include:

• Social Media Strategy

• Website Design

• Brand Identity — Logo & Brand Aesthetic Development

• Content Production — Campaign, Photo & Video

• Influencer Marketing

• Event Production