I have an incredible passion for beverage, so it was a dream to be approached to lead the social & creative direction for the May 2019 launch of the female-founded canned cocktails brand, Two Chicks Cocktails.
As the Social Media Manager for Two Chicks Cocktails over the course of two years, I developed & curated a strategic social media content strategy, developing, building and fostering an engaging & authentic digital community of 10K passionate brand loyalists inspired to support and share the brand’s unique story.
We partnered with 15+ social media influencers for an estimate audience reach of 1.25M.
Two Chicks Cocktails are crafted with the natural essences of fruit & botanicals. Their low-alcohol, low-calorie & gluten free properties make Two Chicks Cocktails extremely appealing to the health-conscious audience.
View Two Chicks Cocktails Instagram page here.
Photography by Lena Nicholson; Styling by Phoebe Miller; Ideation, Creative Direction & Production by Sofia Paloma Juarez.
Born and raised New Yorker Sofía Paloma Juárez is a brand strategist specializing in digital marketing, content production & influencer partnerships for luxury & lifestyle brands. Sofía focuses on developing brand strategies that educate, elevate and align.
Over the past fifteen years, Sofía has gained deep experience in digital media, multi-platform strategy development, campaign execution, strategic partnerships, styling and social innovation through working at some of New York City’s top digital agencies with several of the most influential brands in the world.
Her passion for pop culture, environmental stewardship, technology, food and beverage and the arts fuels her creative process and lends a unique perspective to each project she encounters.
This was an exciting account to cultivate as a born and raised New Yorker!
As Social Media Manager, I developed and nurtured a unique point of view, persona and tone of voice for the luxury retailer's social presence.
While ideating concepts for each month's social content, I also styled and directed talent on-site during photoshoots, and worked with designers to develop custom branded Snapchat filters.
Photography by Lena Nicholson, Thais Aquino & Venus Tong; Snapchat Filter Design by Sarah Alpin.
For the launch of the brand's hair care and color product lines, our team created a collection of millennial-focused editorial images and instructional How-To videos.
I lead the wardrobe and jewelry styling on set and directed the beautiful women shown here, hitting the city streets to capture moments where hair speaks volumes.
Photography by Lena Nicholson & Thais Aquino
Among a team of talented creatives, I curated a group of editorial stills and cinemagraphs to introduce the luxury jewelers’ Stax Collection.
The approach was to feature bold colors & layered styling to portray the multidimensional, stacked lifestyle of our female protagonist.
Photography by Lena Nicholson
Gotham Magazine: Joey Wölffer on Celebrating 30 Years of Wölffer Estate Wine, Spirits & Ciders
By Sofía Paloma Juárez | October 24, 2018
Photography courtesy of Wölffer Estate
As Content Strategist for the coveted champagne house, I oversaw influencer marketing, creative asset development, campaign ideation, and production of the bi-annual Veuve Clicquot Polo Classic events.
I gained deep experience in influencer marketing, sponsorships & collaborations by working with some of the most talented and well-known lifestyle influencers within the digital media landscape.
Photography by Jane Kim
The hair styling trio behind IGK Salon needed help for the launch of their haircare product line.
Along with a talented team, I developed the strategy, brand positioning and content for the much-anticipated launch.
In producing a series of seasonal lifestyle and product-driven images, I oversaw creative direction and styling on-set to capture content that embraced and celebrated the future of hair, while revealing subtle nods to the founders elevated rock n' roll aesthetic.
"Color is no longer just one component of an image; it’s become the star."
Leading the brand’s creative, I developed ZICO’s 2017 social media aesthetic — a graphic Color Surge, providing a 'breath of fresh air' and an energetic new perspective.
I styled and directed talent on-set during photoshoots, producing content to showcase the brand’s dedication to health and wellness.
Gotham Magazine: Laolu Senbanjo Creates Art with an Impact
By Sofía Paloma Juárez | November 12, 2018
Photography courtesy of Belvedere Vodka
Gotham Magazine: Liu Bolin Talks AI, Ruinart Collaboration & The Future of Art
By Sofía Paloma Juárez | May 11, 2018
Photography by Liu Bolin
Rochelle Udell is an artist and speaker whose work is informed by her years spent as a Creative Director and Marketing Executive, helping clients make vital emotional connections with their consumers.
As her digital strategist, I launched Rochelle’s social media platforms from the ground up, create monthly content for multi-channel usage, run paid media to promote new artwork and exhibitions, and developed her website and online store, RochelleUdell.com.
Photography by Venus Tong
